Sunglasses and Tips For Finding the Right Pair

By Anthony J. Carter

Choosing the perfect pair of sunglasses is not as straightforward as it seems. Apart from the fact that there are literally hundreds of styles, colours and brands to make your choice from, you'll be looking for a pair that combines style with the ability to protect your eyes. Probably the best place to shop for sunglasses today is online, where the world is your oyster when it comes to the sheer number of sites you could purchase them from. Obviously the good old brick and mortar shops on the high street offer great ranges as well, but for pure choice, online is the way to go.

Virtually every brand of sunglasses known to man can be purchased online. Online retailers offer well known brands such as Oakley, Ray Ban and Von Zipper, not so well known and even replica designs. Apart from selling sun glasses, some of these retailers also offer sunglass accessories such as protective cases, wiping cloths and cords, as well as related items such as ski goggles.

Without wanting to state the obvious, when purchasing sunglasses, a person has to make sure they buy a pair that suits them. Each individual has a different shaped face so sunglasses that may look good on one person, for example, may not look quite so good on someone else. Try and make sure you choose a pair that complements your facial shape, skin tone and hair colour.

While on the topic of styles, think about frame colours as well. Frames come in a myriad of colours, from lights like yellow and orange to darks such as blacks and purples. Again, make sure you choose a frame colour that is going to complement your complexion. The very fashion conscious will want to match sunglasses with different outfits they may own- if this is the case then you will need a few pairs of sunglasses in different frame colours. No mean task if we're talking designer sunglasses!

We mustn't forget that sunglasses were actually made to protect our eyes from harmful sun rays, not just as a fashion statement, so choosing a pair that offers ultra violet protection (100% protection is now the norm) is vitally important. UV rays have the ability to cause lasting or permanent damage to our eyes if we don't take precautionary measures whilst in the sun (or outside generally). A good pair of sunglasses that offers 100% UV protection may cost a little bit more but a little bit more is a small price to pay for the health and safety of our eyes!

Designer Sunglasses and the Celebrity Influence

California's Top Sunglass Designer Edge i Wear

By Anthony J. Carter

Celebrities. What is it about this breed of people that keeps us forever scrutinising their every waking moments (and sleeping ones to, sometimes!!)? Why the need to keep up to date with what they're eating or what they are wearing? Why do we care where they go when they leave their homes?

We care because we have an insatiable need. An insatiable need to know what they are eating because tomorrow that's what the neighbour will be eating, an insatiable need to know what they are wearing because tomorrow that person in work will be wearing the same thing.

We have this insatiable need because the world of celebrities dictates modern trends and we do not want to be left behind when it comes to the new trendy food fad, outfit or those new designer sunglasses they seem to be wearing. And it seems that designer sunglasses are by far the hottest fashion accessory associated with celebrities. The bigger the celebrity, the larger the clamour to own a pair of these 'wonderful' objects; and let us not forget- the bigger the celebrity wearing a particular brand of designer sunglasses, the happier that particular sunglass manufacturer is!

Now, it's obvious that sunglasses play an important part in our everyday lives and routines. Their main function is to protect our eyes from the glare of the sun, in doing so providing vital protection from harmful ultra violet rays which can cause serious damage to our eyes. On a much lower level, sunglasses minimise the effects of squinting which can cause the laughter-line effect seen around the eyes.

There's no doubting that celebrities use sunglasses for these vital functions as well, but more often than not they choose their sunglasses as much for fashionable purposes as well as practical purposes. And don't the major brands know it! All major fashion designers who are worth their salt produce a range of designer sunglasses but these are normally out of the price range of Joe Soap. There is no denying that these sunglasses are exquisite pieces, elegantly crafted with the....celebrity in mind.

These sunglass manufacturers fall over themselves to offer their wares to the top celebs on a complimentary basis, knowing full well that they will have a free, walking advertising board and the eyes of the world on them. And what people see is what people want and they will go looking for them in the shops.

The bottom line is this, just as we need air to breathe, while there are celebrities there will be a market for designer sunglasses.

Designer creates BCBGeneration out of two more youth-oriented lines

BCBG Max Azria is combining its BCBGirls and To the Max lines to create one lower-priced line starting this season. A capsule collection will be unveiled next week with a full collection to follow at WWDMAGIC in February. Prices will average around $88, almost half of the average price of a BCBG Max Azria contemporary piece. "With BCBGeneration, I look forward to offering an underserved consumer, regardless of age, superior fashion at competitive prices," Max Azria told WWD.

Ready-to-wear, dresses and outerwear, as well as footwear, handbags, small leather goods, belts and watches will be available at Bloomingdale's, Macy's , Dillard's, and specialty boutiques for fall 2008.

[Source: WWD & SHINY STYLE ]

BCBG designer sunglasses. Fashionable wire-rims from Paris-born Max Azria give you good style and good attitude. Polycarbonate lenses offer 100% UV protection.

BCBG designer handbags soft tan leather satchel designer purse. Extremely soft tan leather with a flap over weighted ring and magnetic snap top closure. Measures approximately 15 W x 5 H with a 5 inch depth. The metal and leather strap measures about 18 inches with a 10 inch drop. Fully lined interior with one zippered pocket and multiple open pockets. A leather BCBGMAXZARIA tag is sewn on the outside and interior of the bag. Guaranteed authentic. Comes with sleeper bag.

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More About BCBG
BCBG
BCBG = bon chic, bon genre

BCBG Max Azria from nymag.com The Label In the last sixteen years, Max Azria has added fifteen brands—including BCBGirls, To The Max, and Hervé Léger, which he acquired in 1999—to his BCBG empire (named by his wife, Lubova, for the French phrase bon chic, bon genre—Parisian slang for “good style, good attitude"). And just this year he showed his first collection under his name alone. Although the “exclusive” new Max Azria Collection is carried in only a small fraction of his 340 worldwide boutiques, its undone linens, ruffled faille, and loosey-goosey shirt dresses received a tepid reception compared to the more familiar (and playful) embroidered linen frocks and slinky silk dresses in the spring 2007 BCBG line. The Look A master of distilling everything cute and wearable in seasonal trends—be it wistful baby-doll dresses in 1989, suede and layered tulle skirts in 2000, or origami-treated pieces in his past two collections—Azria puts out nearly 4,000 styles per year. The Designer Born in Tunisia in 1948, Azria moved to Paris as a teenager to study acting but ended up designing womenswear. Upon moving to the States, he started a concept store called Jess, selling his own affordable French fashions to Hollywood starlets before launching BCBG in 1989, which has expanded into shoes, handbags, sunglasses, swimwear, a line of fragrance, and menswear.

BCBG

BCBG
Bon Chic, Bon Genre

BCBG Max Azria

from nymag.com

The Label

In the last sixteen years, Max Azria has added fifteen brands—including BCBGirls, To The Max, and Hervé Léger, which he acquired in 1999—to his BCBG empire (named by his wife, Lubova, for the French phrase bon chic, bon genre—Parisian slang for “good style, good attitude"). And just this year he showed his first collection under his name alone. Although the “exclusive” new Max Azria Collection is carried in only a small fraction of his 340 worldwide boutiques, its undone linens, ruffled faille, and loosey-goosey shirt dresses received a tepid reception compared to the more familiar (and playful) embroidered linen frocks and slinky silk dresses in the spring 2007 BCBG line.

The Look

A master of distilling everything cute and wearable in seasonal trends—be it wistful baby-doll dresses in 1989, suede and layered tulle skirts in 2000, or origami-treated pieces in his past two collections—Azria puts out nearly 4,000 styles per year.

The Designer

Born in Tunisia in 1948, Azria moved to Paris as a teenager to study acting but ended up designing womenswear. Upon moving to the States, he started a concept store called Jess, selling his own affordable French fashions to Hollywood starlets before launching BCBG in 1989, which has expanded into shoes, handbags, sunglasses, swimwear, a line of fragrance, and menswear.